"In the end, we only regret the chances we didn't take..."

28-year-old Arthur Mondragon lived a satisfying life. He had a happy family and a promising career ahead of him. However, everything began to fall apart when the love of his life announced her engagement to a different man. A few months after her wedding, the girl tragedically died at the hands of her husband.

Heartbroken and filled with regret, Arthur made poor decisions one after another, resulting in his untimely death. When he woke up, he found himself in the magical world of Cleo.

Arthur and the Mystery of Reincarnation follows Arthur as he ventures through the world of Cleo, trying to understand the mystery behind his reincarnation. However, the road will not be easy as he tumbles through turbulent events in Cleo, over and over again.