Sam was your everyday person, he kept to himself, thought other people were a pain to be around and live his life surrounded by what he was passionate about. Pokémon.
Completing yet another run through of Pokémon Red, as according to him it was the pinnacle of the series, and the further games just ruined the genre and apart from some select Pokémon that had some appeal they just got simply rediculous.
However on that day his Gameboy suffered a critical fault and spontaneously exploded in his hands, with a shard piercing his eye, causing him to pass out and die due to blood loss.
This wasn't the end for Sam as this occurrence kick started the career of the Pokémon Master of Marvel.