In the busy Auberlin City Metropolis, a mysterious building attracts several unsuspecting residents to its hidden floors. Few have returned from the Price Estate with daunting survival stories. Many have claimed to encounter a large towering man wearing a black hat who forced them to play his "games." However, many have not returned from this place, and their whereabouts remain unknown. Reporter Josephine Wright sets out on a personal mission to uncover the dark secrets of the Price Estate, and to hopefully find some of the missing people. Unfortunately, she encounters the hatted man and soon becomes the next player in his "Elevator Game".