An unemployed businessman who does odd jobs to make ends meet, Nigl Elburz (not his real name) mysteriously falls from the sky, thereafter finding himself transported to the fantasy world of Iora threatened by a Demon Lord. Awakened as an Arcane Enchanter, Nigl goes on adventures, joined by his colorful casts of friends and allies, to revitalize the run-down item shop of the town of Emile. And even with the impending doom of a colossal dragon approaching, Nigl, being the (idiot) unemployed businessman that he is, only shouts with vigor, "Screw beating the Demon Lord and saving mankind! I want to manage an item shop!"